Defining YOU : Personal Brand and Mission Statement

Have you ever tried driving somewhere you’ve never been without first plugging in the address to your GPS?

Well, that’s what you do when you try to accomplish goals without first defining 1) who you are, 2) where you’re going, and 3) how you’re going to get there.


Personal brands help us define who we are, while personal mission statements help us determine where we’re going and how we’re going to get there. So you may ask yourself, “Okay, so how do I come up with my own brand, and mission statement? That seems like a lot of work.”

Well let me tell you, if you have any sort of social media account, friends, or any other network where you receive affirmation from those around you, then you have already begun building your personal brand. Personal brands are our identifying traits or talents that make us unique. Each and every person has inherent, irreplicable uniqueness.

Now, to build up your personal brand there are a few things you can do.

1. Talk to those around you.

Reach out to a mentor, close friend or relative and have a point blank conversation about who you are. Ask this individual what qualities they admire in you, and what qualities they think you could improve upon. Self-improvement allows us to improve on our personal brand.

2. Share things that you’re passionate about.

How are you using social media? Are you sharing 30 second food videos or articles that you find interesting? Follow people or organizations that excite you, and share their posts. Sharing things that you’re interested in on social media will tell people more about you.

3. Get to know you.

Spend some time reflecting on what you like to do, study, or even who you like to spend your time with. All of these things will help you learn more about yourself, and will help you shape your brand.

Now after you’ve defined who you are, the next step is to determine where you’re going and how you’re going to get there. Personal mission statements bring clarity and and purpose to our lives by clearly defining our goals and how we plan to accomplish them. To write a personal mission statement, there are a few things you can do:

4. Set goals.

What do you want to accomplish by the end of the week? What about by the end of the year? These are questions that should be considered when writing your personal mission statement. Come up with a list of goals that are attainable and clearly state them within your mission statement.

5. Revisit personal brand.

Now that goals have been set, it’s important to determine how we are going to attain them. What talents do you have presently that can be used to further your mission of achieving these goals? Once you’ve aligned your talents to your goals, you’re nearly done with your mission statement.

6. Get creative.

One last thing to consider when writing your mission statement is creativity, Whether you think in pictures or in words, play to your creative strengths and brainstorm how you want to word your mission statement, then shorten the statement until you have around two sentences explaining who you are, where you want to go, and how you are going to get there.

After following these steps, you should be on your way to furthering your personal brand and accomplishing the goals you set in your personal mission statement. Remember, your personal brand can set the framework for your future successes and cultivate your character in a beneficial way.